# Anthropic just renamed Claude Max 5x to Max and Max 20x to Ultra, but the real news is WAY bigger than a rebrand.

*Published on: Fri, 30 Oct 2026 18:39:48 GMT*

Anthropic just renamed Claude Max 5x to Max and Max 20x to Ultra, but the real news is WAY bigger than a rebrand.

Verified Ultra users no longer have 5-hour usage limits. That's a massive upgrade, especially considering how generous Claude's limits already are compared to GPT. At $200/month, Ultra might now be the best-value AI subscription in the world.

There are also unconfirmed reports that the 50% Fable cap is gone, meaning you could theoretically burn through your entire weekly allowance on Fable in a single day. If true, that's huge for power users.

And for anyone worried that Anthropic nerfed the 20x plan down to 10x: they didn't.

The old 5x and 20x multipliers referred to 5-hour usage limits, not weekly allowances. Weekly limits were already 5x and 10x.

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